Ghostline — Competitor Reel Dashboard

Niche: K-12 anonymous safety reporting. Content-modeling roster: turn heavy school-safety topics into shareable short-form (fear-to-solution ad angles) for content + ads.
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Reels tracked this week
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Accounts tracked
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Combined engagement score
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Top reel score — @gabedannenbring
demo-first
Top winning hook style
First tracked week for this client — week-over-week deltas and trend badges begin appearing after the second weekly build.

This week's top performers

Top 3 reels this week by Engagement Score — tap to open the full breakdown.

Hook taxonomy (sorted by combined engagement score)

problem-promise
0 reels
not seen this batch
contrarian-claim
2 reels
788 combined engagement score
list-tease
0 reels
not seen this batch
demo-first
1 reels
123849 combined engagement score
story-frame
2 reels
98096 combined engagement score
data-shock
1 reels
32 combined engagement score
identity-call
2 reels
199 combined engagement score
other
1 reels
10 combined engagement score
Reel previews play inline for public Instagram accounts only. Private or removed reels show a direct "Source reel ↗" link instead of a broken preview.
GA

@gabedannenbring

Adjacent New
2 reels tracked this batch 221056 combined engagement score Top hook style: demo-first

Top Reels — this batch

Ranked by Engagement Score (likes + comments, + shares/saves when present). Capped at top 5 per profile.
SA

@sandyhookpromise

Adjacent New
2 reels tracked this batch 1080 combined engagement score Top hook style: story-frame

Top Reels — this batch

Ranked by Engagement Score (likes + comments, + shares/saves when present). Capped at top 5 per profile.
BA

@barktechnologies

Adjacent New
2 reels tracked this batch 775 combined engagement score Top hook style: contrarian-claim

Top Reels — this batch

Ranked by Engagement Score (likes + comments, + shares/saves when present). Capped at top 5 per profile.
CO

@commonsenseorg

Adjacent New
1 reels tracked this batch 45 combined engagement score Top hook style: contrarian-claim

Top Reels — this batch

Ranked by Engagement Score (likes + comments, + shares/saves when present). Capped at top 5 per profile.
IC

@icanhelpofficial

Adjacent New
1 reels tracked this batch 10 combined engagement score Top hook style: other

Top Reels — this batch

Ranked by Engagement Score (likes + comments, + shares/saves when present). Capped at top 5 per profile.
TH

@theofficialstompoutbullying

Adjacent New
1 reels tracked this batch 8 combined engagement score Top hook style: identity-call

Top Reels — this batch

Ranked by Engagement Score (likes + comments, + shares/saves when present). Capped at top 5 per profile.

How the machine works

Scrape

Auto-discovery + per-reel fetch across the tracked roster.

{{$cost}}
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Transcribe

Speech-to-text on the reel audio, local CPU fallback.

{{$cost}}
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Claude: score + break down

Score 1–10 for niche relevance, split into Hook / Beats / CTA.

Free (in-session)
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Gate ≥7

Keep score ≥7 AND verdict true.

Free
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Supabase

Weekly snapshot written; prior weeks read back for deltas + trend flags.

Free (within tier)
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This dashboard

Static, self-contained HTML rebuilt each week with baked results.

Free